Lifestyle photography typically depicts artistic or creative moments of everyday life through images that express a story or a moment in time. This is more than just candid shots from the hip; it’s more about recording a celebration, a relationship, a mood, a feeling or real moments that can, among other things, sell a product, accompany an article or illustrate an on-line blog.
Digital SLR cameras drove the recent rapid growth of lifestyle photography, by allowing photographers to capture shots without the worry of limited film frames and high developing costs. What’s more, the smart phone and beautiful but simple-to-use apps like Instagram have made lifestyle photography more accessible to the layman too. Anybody who has a phone can shoot very appealing lifestyle images now. This candid style has had an impact commercially and is currently in vogue, with advertising agencies, stock libraries and individual companies creating a market for high end, high volume natural lifestyle images. And the popularity of these lifestyle images doesn’t seem to be slowing down any time soon.